Coaches don’t tell you what to do. They don’t give you a long list of things to tick off. Instead, you will be asked to analyse, reflect and then take action as coaching is a learning conversation. The intended result of a coaching process is to enable you to better achieve success in one of more areas of your personal and/or work life. We’ll look at the 5 main types of coaching.

#1 Career Coaching

A career coach provides insight into your professional development and advises on how to reach your career goals. They can also aid in your job search and help you transition into new roles or jobs.

Career coaching is for anyone who is just starting out on a career or years into one and wants to advance or make changes in their career.

The focus of Career Coaching is:

  • Skills assessment
  • Understanding the job market
  • Understanding organisational processes
  • Identifying opportunities and career-based roles that are “good fits”
  • Developing career transition plans

The career coaching process helps clients understand the world of work and their own personal development. Within this space, coaches assist clients in establishing a career action place with, the intent of enhancing employability.

#2 Personal Life Coaching

Life coaches can focus on your career, health, fitness, finances, or interpersonal relationships. A life coach can also help with growth and motivation. Sometimes we lose our way and have trouble finding the purpose of the work we do. Seeking help from someone removed from the situation can reveal blind spots in any area of our life we need.

This type of coaching intends to support individuals who wish to make some form of significant change happen in their lives.

Personal Life coaches help clients to:

  • Explore what they want in life
  • Define attainable dreams and aspirations
  • Find answers and ways to achieve their goals
  • Highlight and understand their own potential, skills and talents

#3 Executive Coaching

This type of coaching is about leadership development. It’s focused on training the business leaders of the future so they can take their careers to the next level.

Those in leadership positions are targeted by executive coaching, such as senior managers and directors, where performance development is a key concern. It is also called leadership or performance coaching.

The focus of Executive Coaching is:

  • Enhancing performance
  • Taking talents and abilities to a new level
  • Helping someone to adjust to new situations or a transition

Within one-on-one sessions, clients are afforded an opportunity to reflect and develop a personal awareness of their strengths and work on weaknesses or specific issues they find challenging. This process can be a powerful platform for improving performance in work environments.


#4 Team Coaching

Team coaches will train leaders on how to run their teams and teams on how to be better employees. This regimen involves a blend of coaching, teaching, facilitation, mediation, and positive psychology. If each team member undergoes coaching, the entire team can see improvements in their performance, communication, and collaboration.

Team coaching is a good idea whenever you intend to improve the performance of a team struggling with any of the mentioned problems. In addition to the intent of the team leader, it doesn’t hurt to secure the buy-in of every team member. Team coaching may work its magic even if some team members are skeptical about it.

Team coaching can help:

  • Branch office teams
  • Senior teams that pose unique challenges due to their particular brand of tribalism
  • Virtual teams that struggle to communicate optimally
  • Family businesses where ingrained relationships may hinder proper teamwork
  • Medical clinic teams
  • Research teams where egos and differing perspectives may collide
  • Military teams
  • Other teams

#5 Relationship Coaching

Relationship coaching aims to assist individuals, couples and groups build healthier and more fulfilling relationships.

The focus of Relationship Coaching is to address existing or potential challenges in relationships by:

  • Questioning assumptions
  • Identifying behavioural patterns
  • Setting clear and healthy relationship boundaries
  • Uncovering new listening mechanisms
  • Assisting with ways to better express feelings and views

Those embarking on this type of coaching will work through conflict resolution and effective communication techniques, stress management and ways to augment their emotional wellness.

Stanley Ng (Stan) 黄宝明

Stan is a trainer, consultant, and coach for the past 15 years and has personally trained, consulted, and coached over 5,000 professionals from 45 Fortune 500 companies. Stan is a Certified Hypnotherapist for the National Guild of Hypnotists (NGH) and The International Medical & Dental Hypnotherapy Association (IMDHA). Stan is also a International Coaching Federation (ICF) Professional Certified Coach (PCC), ICF Mentor Coach, and ICF Accredited Coach Education Instructor. Stan specialises in Executive Coaching, Life Coaching, and Addiction Recovery Coaching. 

  • International Coaching Federation (ICF) Professional Certified Coach (PCC)
  • International Coaching Federation (ICF) Mentor Coach
  • International Coaching Federation (ICF) Accredited Coach Education Instructor
  • Coach Masters Academy Certified Transformative Coach
  • National Guild of Hypnotists (NGH) Certified Hypnotist 
  • The International Medical & Dental Hypnotherapy Association (IMDHA) Certified Hypnotherapist
  • 12-Steps Sponsor & Accountability Partner
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